Adanola has collaborated with Kendall Jenner. We repeat: influencer-adored activewear label Adanola – the one which was based in Manchester circa 2015 and went viral for his or her slogan-adorned sweatshirts – has joined forces with the one and solely Kendall Jenner. Simply weeks after she debuted that killer jaw-length brunette bob in distinction to the earlier golden blonde model she rocked.
The outcome? A thought-about edit of activewear staples, basic sweats and elevated separates that spotlights Jenner’s high picks from Adanola’s newest assortment. Styled by Carlos Nazario and shot by Sean Thomas in Los Angeles, it is every part our January wardrobes want.
For those who’ve performed as little as opened your Instagram app over the course of the previous, as an instance… three years, you will have noticed Adanola. You won’t realise it, however Adanola has been there. Not-so-quietly turning our lockdown-induced obsession with loungewear into one thing completely mainstay.
Adanola is now the prime contender on the activewear scene for cool and minimalist items that bridge the hole between understanding and lounging about. Want motivation to get again into the gymnasium? Head to that yoga class? Be a part of Pilates? Adanola has acquired you.
The crux of Adanola’s success is easy. Each. Single. Merchandise on web site matches the following. A capsule athleisure wardrobe, if you’ll – the place each bit pairs completely each different (in addition to nearly all of your pre-existing wardrobe.) And that is what we champion. The common lady will put on simply 20% of her wardrobe 80% of the time, however Adanola’s tonal collections push us within the sartorial course of a wardrobe stuffed fully with garments we’ll truly put on. And none that we do not.
Kendall’s assortment follows that precise rule, the place items observe a core palette of navy blue, burgundy, white and gray – and new launches make an look alongside a few of Adanola’s core merchandise. Working example: the Final Leggings in Navy, which have bought over 1,000,000 items since they launched again in 2020, and the wear-everyday white crew socks.
(For those who’re questioning whether or not they’re price investing in, take it from an Adanola obsessive: they’re. The leggings have a seamless edging to make sure they by no means dig in, a flattering match, and are lower in a buttery-soft cloth, whereas the socks are the thickest, comfiest which have ever graced my ft. I do not put on the rest).
As for the brand new launches? The Final Strappy Sports activities Bra, Quick Sleeve Prime, and Seam Element Zip Pocket Leggings have all been launched in a brand new, vibrant cobalt blue colour-way which Kendall appears to be like completely fab in. Mentioned colour-way has additionally been used on the Movement Outsized Sweatshirt, which you are just about assured to wish to dwell in.
“I had a lot enjoyable capturing the brand new Adanola marketing campaign,” Kendall Jenner stated of the gathering. “Collaborating with such a gifted workforce of creatives was inspiring, and the consolation and high quality of the brand new assortment made the expertise really distinctive.”
“Kendall represents the trendy Adanola lady — effortlessly trendy, adaptable, and at all times on the go,” provides Hyrum Cook dinner, founding father of Adanola. “We’re thrilled to have her deliver our imaginative and prescient for thiscollection to life, as she completely embodies the mix of type and performance we try for in everypiece.”
Obtainable solely on Adanola.com from 7pm GMT on eighth January, the gathering is offered in sizes XXS to XXXL, with costs starting from £32.99 to £79.99.
