Following the success of her AW24 assortment, Alexa Chung returns for SS25 as Artistic Director and Designer for Barbour’s newest version of The Edit by Alexa Chung.
As soon as once more collaborating with Barbour’s in-house design staff, Chung has curated a capsule assortment impressed by her private experiences and deep reference to the model. This season’s vary seamlessly blends Barbour’s traditional heritage together with her distinctive type.
Reflecting on the gathering, Chung expressed her enthusiasm: “I’m in love with this second assortment. The codes and language we have now constructed collectively create playful takes on Barbour’s heritage. My favourites embody the intense yellow jacket and hearth engine pink raincoat. I targeted on color and enjoyable, which additionally carried by to our tenting trip-themed shoot with the legendary Tim Walker.”
The gathering options outerwear, clothes, and footwear, together with showerproof jackets with tartan linings, bomber jackets with wire collars, and knitwear crafted by Harleys of Scotland. The footwear vary introduces a slip-on clog and a wedged wellington boot, including versatility to the lineup.
Photographer Tim Walker brings his signature whimsical type to the marketing campaign, drawing inspiration from nostalgic tenting journeys and pageant tradition. His imagery captures the gathering’s playful spirit, seamlessly merging Barbour’s heritage with up to date vogue.
Barbour’s Group Business Director, Paul Wilkinson, highlighted the authenticity of the collaboration: “Alexa’s long-standing relationship with Barbour makes for an thrilling and real partnership. Whether or not sporting Barbour as a toddler or shaping her iconic Glastonbury type, she brings private expertise that enriches this assortment.”
Key items embody the Barbour x Alexa Loren Wax Jacket, impressed by the Icon Border Jacket, and the Barbour x Alexa Pattie Showerproof Parka, accessible in three colourways. Different standout gadgets embody the Barbour x Alexa Anna Bomber Jacket, Barbour x Alexa Lizzy Coat, and the Barbour x Alexa Rebecca Utility Gilet. The knitwear vary affords striped jumpers, cardigans, and cable-knit vests, whereas the footwear choice offers trendy and sensible choices for each out of doors and concrete put on.
The complete assortment can be accessible from twentieth February on-line at Barbour.com, in-store, and at chosen retail companions.
