London-based espresso model Grind has teamed up with Paramount Photos to launch a limited-edition Clueless-inspired assortment, celebrating 30 years of the cult traditional and the arrival of Clueless, The Musical in London’s West Finish.
Taking fashion cues from Cher Horowitz’s iconic 90s wardrobe, the unique collaboration brings a nostalgic twist to Grind’s espresso vary. Count on a scorching pink holographic espresso tin, silver tartan reusable iced espresso cups, and a graphic tee that includes Cher, Dionne and Tai—full with the legendary quote: “UGH, AS IF.” All gadgets can be found on-line at grind.co.uk and in choose Grind cafés.
The marketing campaign, fronted by vogue influencer Abigale Masters alongside Belinda Ingrid and Mia Min, reimagines the movie’s well-known makeover montage with a contemporary London twist. Assume coordinated plaid, assertion equipment and iced coffees in hand.
Grind’s collaboration nods to the movie’s enduring vogue affect whereas highlighting the model’s dedication to planet-friendly espresso. Every tin contains your alternative of Grind’s home-compostable pods, floor or entire bean espresso, all ethically sourced and sustainably farmed.
In celebration of the launch, Grind Covent Backyard is serving up a Clueless-themed cosmopolitan cocktail. Quote Cher’s “Ugh, as if!” and revel in 2 for £12 earlier than catching Clueless, The Musical simply across the nook at Trafalgar Theatre.
What’s within the Grind x Clueless Assortment:
Restricted-edition pink holographic espresso tin (free with subscription orders)
Reusable iced espresso cup set with silver tartan etching
Graphic tee that includes Cher, Dionne and Tai, accessible in sizes S–XXL
Obtainable individually or in curated bundles
David Abrahamovitch, Founder and CEO of Grind, says:
“Even in the event you haven’t watched Clueless in years, its vogue, quotes and iconic makeover scene are immediately recognisable. This assortment is about bringing that nostalgia to life—with a Grind twist. Similar to Cher, we’re into makeovers too. We’ve been reworking espresso to make it extra sustainable, extra fashionable, and extra accessible—whether or not at dwelling or on the excessive avenue.”
The Grind x Clueless assortment is on the market now for a restricted time.Go to grind.co.uk to buy the vary.
