Your on-line presence is greater than a digital enterprise card; it’s your gateway to alternatives. As a senior model strategist and founding father of the model company Amplify, Joe Gannon helps entrepreneurs and creators management their narratives and rise as authorities on LinkedIn.
Joe’s journey started within the social media trenches on the College of Cambridge. Whereas managing the college’s channels, he seen one thing uncommon: LinkedIn’s engagement outperformed each different platform. This perception sparked his fascination with the skilled community’s potential. By 2019, Joe was one of many earliest adopters of LinkedIn video, experimenting lengthy earlier than it turned widespread apply. An opportunity assembly with productiveness creator Ali Abdaal over a cheeky Nando’s turned a multi-year collaboration. Joe scaled Abdaal’s following from 20,000 to over 800,000 and laid the groundwork for what would change into his company.
From freelancer to founder
The turning level got here in the course of the pandemic. After shedding his job at a video manufacturing firm, as in-person shoots couldn’t occur, Joe noticed a spot. Founders and creators had been brimming with experience however had no time to create content material persistently. So he began his firm in his mother and father’ entrance room, constructing techniques late at night time whereas others scoured the job marketplace for any work they might discover. What began as a facet hustle quickly grew right into a thriving company serving to high-profile purchasers construct credibility by content material.
The technique behind affect
What units Joe aside is his concentrate on techniques, not simply concept. He constructed scalable frameworks that take away the guesswork. His StrateTree™ mannequin, a shopper favorite, helps distill an individual’s model id and content material pillars. It’s now obtainable to the general public by his Private Model GPT, a free AI software Joe and his workforce created to assist anybody combating what to publish on-line.
That is the cornerstone of his philosophy: readability, consistency, and creativity. With a deep understanding of viewers psychology and platform-specific storytelling, Joe helps purchasers flip scattered concepts into content material that stops the scroll and builds belief.
Why LinkedIn nonetheless issues
Many underestimate the platform, however Joe believes LinkedIn remains to be early in its potential. “It’s by no means been simpler to create content material, nevertheless it’s solely high quality content material that creates outcomes,” he says. That’s why his company doesn’t simply produce posts. They develop content material techniques that adapt to tendencies, mirror the founder’s voice, and are constructed to develop over time.
By this method, Joe has helped creators develop followings which have led to ebook offers, model partnerships, and keynote talking alternatives. For these able to take motion independently, he provides each day recommendation on LinkedIn, publishes a weekly e-newsletter referred to as Creator’s Compass, and has a YouTube workshop on the right way to use his free AI software to grasp content material creation.
Actual moments, actual affect
That spontaneous dinner invitation from Ali Abdaal stays one in every of Joe’s favorite recollections. It reminds him that all the pieces begins with displaying up. Whether or not you’re a seasoned founder or simply beginning, the chance to construct your private model is correct in entrance of you.
And with the suitable content material technique for founders, that model turns into a magnet for alternative.
Wanting forward
Joe’s imaginative and prescient for his company is evident: to change into the go-to firm for thought management advertising and marketing. However he additionally needs to make private branding accessible to everybody who’s critical about development. From free instruments to hands-on shopper work, Joe is dedicated to giving folks the readability and techniques they should construct their model confidently.
Turning into an authority in your business doesn’t come from expertise alone. It comes from displaying up, with the suitable technique, again and again.
