When you, like us, are basking within the wonderful heatwave solar and daydreaming about your subsequent summer season vacation on the seaside, then pay attention up.
Gucci has simply unveiled its newest ‘Lido’ marketing campaign, and it is a visible feast for these in search of refined inspiration for his or her summer season wardrobe. Welcoming Daisy Edgar-Jones as its latest model ambassador, Gucci Lido sees the actress alongside Aliocha Schneider and David Jonsson in a sequence of photographs that embody Italian sprezzatura—easy magnificence with unmistakable attraction.
(Picture credit score: Gucci)
Rendered in daylight, sea air, and the enduring attract of Italian coastal lidos, the marketing campaign sees its model ambassadors absorbing the solar in a crusing boat captured with a candid intimacy by photographer Jim Goldberg.
It’s possible you’ll like
Goldberg’s signature handwritten reflections improve the sense of spontaneity, paying tribute to a common feeling: vacation nostalgia.
(Picture credit score: Gucci)
Juxtaposing the serene blue hues of the Mediterranean coast, the trio is seen in vivid, contemporary textures and materials in vibrant colors. From vibrant monogrammed swimwear to crisp shirts and florals, we are able to affirm these items are set to prime the new-season cult purchase procuring record of discerning dressers all over the place.
After all, no Gucci marketing campaign can be full and not using a number of contemporary equipment. This yr, the home reimagined its traditional Bamboo 1947 purse in a number of iterations (raffia, wicker, and crochet) and launched the brand new Gigi suede loafers alongside a curated array of eyewear and jewelry.
Framing the season by way of the model’s cinematic lens, the marketing campaign units the tone for what can solely be described because the serene Italian summer season all of us want to expertise, even when solely by way of the lens of Gucci’s cinematic world.
