Cadbury shakes off royal snub as sales surge

Thursday 11 September 2025 9:40 am
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Thursday 11 September 2025 9:41 am

Cadbury has shaken off shedding the royal seal of approval after a surge in European gross sales helped its revenue bounce throughout its newest monetary 12 months, it has been revealed.

The Birmingham-based iconic chocolate maker hit the headlines on the finish of 2024 after being dropped from the record of royal warrants for the primary time in 170 years.

Cadbury was first awarded a royal warrant as chocolate and cocoa producers by Queen Victoria in 1854.

Nonetheless, King Charles III included the model amongst a 100-strong record of firms and merchandise that had their warrants withdrawn, in line with an inventory revealed by Buckingham Palace’s Royal Warrant Holders Affiliation in December.

On the time, Cadbury’s US proprietor, Mondelez Worldwide, mentioned it was disenchanted to have been stripped of its warrant.

European gross sales increase Cadbury

Now, new accounts filed with Firms Home have revealed that Cadbury’s turnover jumped from £155.8m to £206.5m in 2024.

Whereas gross sales within the UK remained flat at £64m, turnover in Europe greater than doubled from £49.3m to £103.6m.

Cadbury’s gross sales in the remainder of the world, nonetheless, dipped from £41.5m to £38.7m in the course of the 12 months.

Because of its surging gross sales, Cadbury’s pre-tax revenue additionally elevated from £42.3m to £52.4m.

Through the 12 months, the corporate’s headcount additionally grew from 858 to 1,143.

The outcomes for Cadbury come forward of its proprietor, Mondelēz UK, reporting its outcomes for a similar monetary 12 months.

These accounts will embrace the mixed monetary efficiency of Cadbury in addition to manufacturers reminiscent of Toblerone, Oreo, Belvita, Ritz and Philadelphia.

For 2023, Uxbridge-headquartered Mondelēz UK’s turnover totalled £2.21bn, an increase from the £1.95bn it achieved in 2022.

Nonetheless its pre-tax revenue was minimize over the identical interval from £131.4m to £88.1m.

Mondelēz Worldwide is headquartered within the US and is listed on the Nasdaq.