Roblox: Hugely popular gaming platform surges in value

Monday 29 September 2025 4:17 pm

Gaming platform Roblox surged in worth within the UK in 2024 because it prolonged its recognition amongst Gen Alpha.

The enterprise, which is the preferred within the UK amongst younger players aged eight to 12, is a part of the broader US group based by CEO David Baszucki and Erik Cassel.

Roblox has extra month-to-month customers than Nintendo Swap and Sony PlayStation mixed.

In 2024 it averaged greater than 80m gamers per day with round 40 per cent of them under the age of 13.

its operations embrace within the area of 40m user-generated video games and experiences.

Now, new accounts filed with Corporations Home have revealed that Roblox UK’s shareholder funds jumped from £4.9m to £7m in 2024.

The agency’s present belongings and jumped from £1.3m to £12.8m within the 12 months.

The broader Roblox group posted a income of $3.6bn (£2.6bn) for 2024

In accordance with the corporate’s annual financial affect report, Roblox contributed round £68m in gross worth added to the UK in 2024.

Roblox introduces new guardian controls

Talking to BBC Information in March this 12 months, the chief govt of Roblox stated dad and mom who’re apprehensive about their youngsters being on the location shouldn’t allow them to use it.

The positioning has been hit by claims of some children being uncovered to to express or dangerous content material via its video games, alongside a number of reported allegations of bullying and grooming.

Dave Baszucki added that Roblox is vigilant in defending its customers and identified that “tens of thousands and thousands” of individuals have “wonderful experiences” on the location.

Two months later, it was introduced that oldsters would be capable to block their youngsters from particular video games and experiences on Roblox as a part of new security measures.

Dad and mom have been informed they’d additionally be capable to block or report their youngsters’s associates, and the platform will present extra details about which video games younger customers are taking part in.