City-lux vegan coach and attire model LØCI has opened its first bodily retailer at Future Shops, an experiential retail area positioned at 95 Oxford Avenue, London. This marks a major step for the model in increasing its presence past the digital sphere.
The pop-up retailer, the model’s inaugural bodily retail enterprise, is positioned on Europe’s busiest purchasing road, providing entry to an estimated 500,000 weekly potential prospects. Identified for its bio-leather and recycled ocean plastic trainers, LØCI goals to leverage this chance to attach with a broader UK viewers and improve bodily model visibility.
Retailer Options
The shop showcases immersive digital graphics highlighting LØCI’s present collections, which will be ordered in-store and delivered on to prospects. Guests will even get an unique preview of the model’s upcoming SS25 collections, offering a glimpse of what’s subsequent in sustainable style.Future Shops integrates cutting-edge know-how to offer data-driven insights, together with foot site visitors counts, buyer entry numbers, in-store journey mapping, and dwell instances. These analytics improve the purchasing expertise whereas providing LØCI precious operational insights.
Augmented Actuality Expertise
As a part of the in-store expertise, LØCI has partnered with Snapchat to supply augmented actuality (AR) options. Consumers can nearly attempt on footwear and attire utilizing AR mirrors and discover bespoke LØCI lenses alongside Snapchat’s viral filters, creating an interactive and customized purchasing expertise.“On-line retail is a strong instrument, however fashionable buyers need extra. They need to see our merchandise, nearly attempt them on, and immerse themselves in all that LØCI has to supply,” mentioned Philippe Homsey, co-founder of LØCI. “Partnering with Future Shops and Snapchat permits us to create a personalised, 360-degree expertise. Launching on Oxford Avenue is an ideal match for our model ethos of difficult the established order and galvanizing change.”
Kate Hardcastle MBE, Director of World Engagement at Future Shops, added: “Immersive retail experiences are the way forward for buyer engagement. LØCI represents the right associate for Future Shops, mixing sustainability, innovation, and a loyal following. Collectively, we’re redefining how rising manufacturers join with their audiences whereas revitalising the excessive road.”
About Future Shops
Future Shops is thought to be the world’s most superior retail area, merging digital-out-of-home media with experiential purchasing. The 2-floor venue spans a whole Oxford Avenue block and options 400m² of high-definition Micro LED shows created by Temper Media. The £20m area evolves regularly, with visitor manufacturers rotating each 4 to 6 weeks, guaranteeing a dynamic and contemporary purchasing surroundings.
Key Dates and Opening Hours
LØCI’s pop-up will function every day till 31 December 2024, excluding Christmas Day and Boxing Day.
Monday–Wednesday: 9 AM–6 PMThursday–Saturday: 9 AM–7 PMSunday: 11 AM–5 PM
