Prada’s Re-Nylon campaign continues to raise awareness for ocean preservation

Prada and Nationwide Geographic could not seem to be the probably combine — however assume once more. The model has launched a sequence of 4 documentary movies in partnership with the journal’s studio CreativeWorks to rejoice the 2025 Prada Re-Nylon assortment. That is the third installment of the marketing campaign for the reason that undertaking was launched in 2019.

Regenerated from plastic waste sourced from ocean and landfills, Prada Re-Nylon testifies the Prada Group’s goal to create merchandise with out utilizing new sources.

(Picture credit score: Prada)

The movies characteristic actors Benedict Cumberbatch and Sadie Sink, together with SEA BEYONDers and Goodwill Ambassadors of the undertaking Valentina Gottlieb and Giovanni Chimienti, in addition to native Nationwide Geographic consultants.

Tied to a deep perception within the connection of style to tradition and society, the Prada Group created the SEA BEYOND instructional program in 2019, in partnership with the Intergovernmental Oceanographic Fee of UNESCO, to lift consciousness on ocean preservation.

1% of proceeds from the Prada Re-Nylon assortment will profit SEA BEYOND, with the goal of inspiring new generations and making them conscious of the significance of the ocean and the necessity to protect it.

In these new episodes, Benedict Cumberbatch and Sadie Sink go to Norway and Mexico respectively.

Every movie is an immersive expertise, taking viewers behind the scenes, beneath the floor of the ocean, and past. Revealing the majesty of this complicated ecosystem, the hazards these marine environments face, and the way we are able to evolve our approaches to create optimistic affect, the segments reframe the Prada Re-Nylon narrative inside the communities and environments it’s remodeling.

The movies are a part of the Prada Group’s major remit in SEA BEYOND – to advertise ocean literacy, perceive the significance of ocean preservation and champion change.

And what concerning the Re-Nylon items? Signature luggage, clothes and equipment within the re-purposed cloth are traditional Prada. Doing good by no means appeared so stylish.