Samsøe Samsøe shares pre-spring 2025 collection

Titled ‘WINTER JOURNAL’, the seasonal capsule is curated in a sequence of pictures and scans, and consists of “timeless necessities, fashionable equipment, eye-catching party-wear, and considerate present concepts”.

Impressed by the idea of journaling, the marketing campaign combines analogue and digital parts, with the ultimate property exhibiting in three totally different variations: as pictures, scans of those, and as photos of the scans.

Shot in London, Petros Studios captures Samsøe Samsøe’s up to date designs on Celine Tyson, Nicole Boma, and Sacha Bilal – three fashions who’ve beforehand labored with the model.

Highlights within the versatile assortment embody a purple Sanok leather-based jacket, a blue Saarin cardigan, a long-sleeved saelvira costume and a mens sajames brown jacket.

Commenting on the capsule, the model say through a press launch: “Altogether, the ‘WINTER JOURNAL’ marketing campaign masters the mixture of various elements of the gathering – city necessities, partywear, gifting – by an nearly poetic use of various mediums that take a look at pictures a couple of times eliminated and set the gadgets into a brand new context by curation.”

“Regardless of the totally different events which can be being coated by the gathering and the totally different mediums that they’re portrayed in, the imagery however comes collectively as a constant and creative complete.”

Try highlights from the pre-spring assortment beneath:

About Samsøe Samsøe

Samsøe Samsøe is a Danish trend model identified for its minimalist Scandinavian design, mixing up to date fashion with easy, clear strains and high-quality supplies.

Established in 1993 in Copenhagen, it began as a small jewelry retailer and expanded to clothes by the early 2000s. Right now, the label affords males’s and ladies’s clothes, equipment, and footwear, interesting to those that want an understated but fashionable aesthetic.

The model takes inspiration from its Nordic roots, typically utilizing pure, earthy tones and traditional silhouettes, and emphasises sustainable practices, continuously utilizing eco-friendly supplies and manufacturing strategies to scale back its environmental impression.