HUGO and Visa Money App Racing Bulls (VCARB) have unveiled their third collaborative capsule assortment, set to launch for summer season 2025. The newest drop continues to merge high-performance motorsport aesthetics with daring streetwear influences, embodying the spirit of each manufacturers.
The gathering, which options a mixture of racing-inspired particulars and modern silhouettes, was showcased in a placing marketing campaign fronted by VCARB Method One driver Yuki Tsunoda. Designed for many who embrace individuality and innovation, the vary consists of graphic tees, hoodies, sweatshirts, and an announcement leather-based jacket. In a primary for the collaboration, equipment comparable to caps and sneakers additionally make an look.
HUGO made a robust impression on the F175 Stay occasion at The O2 in London, the place the gathering was seen on high-profile attendees, together with The Pitstop podcasters Jake Boys and Fabio Bocca, in addition to influencers comparable to Danny Lomas, Sophie Milner, and Jolie Sharpe. The occasion marked the beginning of Method 1’s seventy fifth anniversary celebrations, with new group liveries revealed forward of the 2025 season.
This 12 months marks HUGO’s second because the official attire accomplice of VCARB, with the model that includes prominently on the group’s race fits, teamwear, and livery. Past the observe, HUGO additionally outfits drivers Yuki Tsunoda and Isack Hadjar in journey and off-duty seems to be.
The HUGO x RB capsule assortment is obtainable at chosen HUGO shops worldwide and on-line at hugo.com, with costs starting from £35 for a cotton-twill brand cap to £545 for a leather-based jacket.
