For Worldwide Girls’s Day this yr, luxurious jewelry model Pomellato has tapped an influential A-list ensemble for its eighth annual video marketing campaign for its Pomellato for Girls initiative, which goals to ship a message calling for collective accountability and motion in opposition to violence.
That includes Academy Award- successful actress and activist Jane Fonda alongside fellow award-winning actress, director, producer, and activist America Ferrera in addition to actress Laura Herrier, Olympic athlete Mattia Furlani, and extra. These influential figures be a part of forces with the Pomellato CEO and founding father of the #PomellatoForWomen platform, Sabina Belli, to problem society’s complicity on this disaster.
(Picture credit score: Pomellato)
“Home violence is a collective wound that scars our complete society. As a Maison that has cared for girls since 1967, we imagine that transformation begins once we all settle for our position as social sentinels. This implies being vigilant and courageous sufficient to behave. It means understanding that silence will not be neutrality – it’s complicity. We should transfer past consciousness to motion, past sympathy to systemic change,” says Belli.
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Encouraging viewers to take three actionable steps: Communicate out, break the silence, and hearken to survivors while ensuring to stay watchful, compassionate and unafraid to step in to see a change mirrored in society while reassuring victims that they don’t seem to be alone.
The video concludes with the marketing campaign’s message in a unified be aware: “Allow us to work towards a future the place home violence is now not a shadow over our properties, our communities, and in our hearts,” Fonda advocates. Fellow actress Mariska Hargitay concludes with a robust be aware: “And, someday, once we look again, we are going to know that this was the second we selected to rewrite historical past.”It builds a robust imaginative and prescient of hope that encourages its viewers to help an actual change by collectively standing up in opposition to violence.
In an ongoing partnership and dedication to fight home violence, Pomellato continues its help of Casa di Accoglienza delle Donne Maltrattate, Milan’s first anti-violence centre for girls.
