The New Magda Butrym X H&M Collection Is Coquette-Core At Its Best

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Magda Butrym is bringing her signature rose motif to H&M with a collaboration of ready-to-wear, equipment, and jewellery, hitting HM.com and choose shops on Apr. 24. It options a number of the key wardrobe staples H&M is thought for — bomber jackets, mini attire, fitted tops, one-pieces — all reimagined with Butrym’s whimsical, romantic aptitude. Assume a cocktail costume coated in roses to imitate a bouquet, clear sandals with floral heels, and a rose-print turtleneck-and-leggings set.

As Magda Butrym is celebrating its 10-year anniversary this 12 months, the H&M collab options archival items which followers of the luxurious model will acknowledge. The beloved halter prime, for instance, is right here with its iconic ruching and rose emblems featured on the bodice. “Every bit brings its personal sense of Slavic romance, whereas paying homage to the historical past of our model,” the designer mentioned in a press launch. “I actually see this assortment as an opportunity to ask individuals into our world – and to have fun femininity, and the flower.”

Prior to now, H&M collaborations have included such iconic manufacturers as Mugler, Rabanne, and Brock Assortment. Notably, this partnership marks the primary time the retail behemoth has collaborated with a Polish designer.

Hold scrolling to see the Magda Butrym X H&M lookbook with pricing — and get your procuring lists prepared for the debut on Apr. 24.