Kim Kardashian’s shapewear model, Skims, is ready to open its first standalone UK retailer on London’s iconic Regent Avenue in summer time 2026.
The flagship retailer will occupy a 12,000-square-foot area at 245–247 Regent Avenue, previously dwelling to Ted Baker, and has been secured with a 10-year lease from The Crown Property.
This enlargement marks a major milestone for Skims, which has quickly grown since its 2019 launch. The model, co-founded by Kim Kardashian and Jens Grede, achieved a valuation of $4 billion in 2023 and reported $750 million in income that 12 months.
The upcoming London retailer goals to supply an “immersive retail expertise”, reflecting Skims’ dedication to connecting extra personally with its UK buyer base, which is its largest market exterior the U.S..
At present, Skims merchandise can be found within the UK via concessions at luxurious malls comparable to Selfridges and Harrods.
The brand new Regent Avenue location will present the primary alternative for UK clients to expertise the complete vary of Skims merchandise in a devoted retail area.
