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British menswear model Moss has unveiled its newly refurbished Oxford Road West flagship retailer, marking a assured step ahead within the evolution of recent tailoring on the excessive road.
Spanning over 5,000 sq ft throughout three flooring, the redesigned house blends Moss’s 172-year heritage with a contemporary, modern identification. Anticipate clear traces, wealthy textures and a rigorously curated assortment of recent menswear, from relaxed tailoring and technical materials to sensible informal staples. That is traditional type redefined for in the present day’s man.
A New Chapter for Moss
Previously Moss Bros, the model has dropped ‘Bros’ to replicate its shift right into a extra various, digital-first, omni-channel enterprise. The Oxford Road West flagship showcases this new course—one which prioritises confidence, versatility, and ease of wear and tear.
On the coronary heart of the shop is Moss’s signature supply: premium tailoring, elevated casualwear, and a wide array of Italian-milled materials from companions together with Ferla, Barberis, and E. Thomas. Companies embrace ready-to-wear, rent, and custom-made tailoring, all supported by in-store type specialists able to information buyers by way of their wardrobe wants.
“Males in the present day don’t simply wish to look good—they wish to really feel assured,” says Brian Brick, CEO of Moss.“Meaning garments that match properly, really feel nice and go well with their life-style. Our position is to take the stress out of getting dressed.”
The Human Contact: Fashion with Substance
Retailer supervisor Peter Akinnola, a long-time member of the Moss workforce, brings heat and experience to the flagship. His focus is on connection, not simply clothes.
“We’re not simply promoting outfits—we’re serving to folks really feel like the very best model of themselves,” says Peter. “One among my most memorable moments was serving to a younger man discover a go well with for his first job interview. You possibly can see the transformation in his posture when he discovered the appropriate match.”
Peter’s high type ideas?
Give attention to match, not dimension
When unsure, cardigan
An ideal jacket adjustments all the things
Spend money on elevated equipment
You don’t want 20 outfits—simply 5 nice ones
“Fashion doesn’t must shout,” he provides. “It simply must know what it’s doing.”
Extra Than a Retailer—It’s a Vacation spot
With its modern inside, hands-on service, and versatile product providing, Moss’s Oxford Road West flagship is greater than only a store—it’s a contemporary menswear vacation spot. The shop encourages clients to expertise clothes in particular person: really feel the materials, strive the match, and go away feeling empowered.
Now open within the coronary heart of London’s trend district, the flagship is a assured step ahead for a heritage model embracing fashionable life.
About MossFounded in 1851, Moss has been a staple of British menswear for over 170 years. As soon as often known as Moss Bros, the model has advanced to fulfill the wants of in the present day’s man. Now merely Moss, it affords all the things from tailoring and casualwear to rent and custom-made items—obtainable in-store and on-line at moss.co.uk.
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