Amazon Prime Day 2025: Best deals on TVs, Kindle and more

It’s about that point of 12 months once more. Amazon has launched the dates of its well-known Prime Day sale, and there’s a shock this 12 months – as an alternative of the same old 48 hours, Prime members will get an entire 96 hours to buy the retailer’s unique reductions.

The dates to know? July 8 – 11.

In case you didn’t know, Prime Day is solely how Amazon refers back to the annual gross sales extravaganza it holds each summer season for its Prime membership holders. The identify is counterintuitive because it really takes place over a good few days – 4, this 12 months, to be precise. You possibly can join Prime at any level through the sale to get pleasure from slashed costs throughout house and backyard, tech, clothes, Amazon-own merchandise, and a lot extra.

However that’s not all: there’s extra newness in retailer. There can be a brand new part referred to as As we speak’s Large Offers, which can showcase day by day themes, plus a New Deal Drop characteristic that launches at midnight each evening of the sale for limited-time gives.

For those who’re after tailor-made suggestions, flip to Rufus, Amazon’s AI procuring assistant, who can reply particular questions on Prime Day and make deal solutions based mostly in your wants, saving you hours of trawling throughout hundreds of thousands of offers.

Prime members get greater than entry to the sale’s unique costs and categorical supply. They will even unlock a world of streaming, gaming, studying, audio and leisure via the varied arms of the Amazon universe. Heretic, Hugh Grant’s chilling thriller, has simply been listed on Prime Video, free for subscribers, whereas hundreds of thousands of playlists and podcasts could be discovered on Amazon Music.

Discover the total checklist of advantages – together with low cost Odeon cinema tickets and Deliveroo perks – proper right here.

All it will set you again simply £8.99 a month (or £95 a 12 months in case you’d reasonably pay yearly). College students get a sweeter deal at £4.49 monthly or £47.49 per 12 months. For those who’re nonetheless undecided, why not join a 30-day free trial to check the service earlier than you commit?

There’s a particular provide on proper now. Prime members can get pleasure from three months of Audible completely free till July 31. This contains one bestseller or new launch every month and hundreds of included audiobooks, podcasts and Originals.

Other than Black Friday, Prime Day is the largest sale on Amazon’s calendar, so anticipate reductions to be deep and wide-reaching.

Large-ticket objects typically carry out effectively, with TVs, house safety methods, kitchen home equipment, and cleansing machines seeing a whole lot wiped off their RRP. For those who’re holding out on shopping for a brand new mattress, Amazon Prime Day is a good time to make your cash go additional with fashions from Simba and Emma.

This 12 months, we’ve been promised that huge manufacturers like Bose, De’ Longhi, Dyson, Lego, Shark, CeraVe, Ninja, and Sonos will all be within the combine.

That is Amazon we’re speaking about – in fact there are. For those who’re searching for inspiration so as to add to your procuring basket, we’ve discovered the very best offers to snap up proper now.