Grenade: Profit at protein bars brand wiped out

Wednesday 17 September 2025 11:51 am

Protein bars model Grenade has slumped into the crimson after its gross sales had been slashed and it diverted funds into funding tasks.

The enterprise, which is owned by Mondelēz Worldwide, has reported a pre-tax lack of £237,763 for 2024 after having made a revenue of £12.1m within the prior 12 months.

New accounts filed with Corporations Home additionally present its turnover declined over the identical interval from £93.2m to £80.5m.

Grenade was based husband and spouse crew Alan and Juliet Barratt and was acquired by Mondelēz Worldwide – which owns the likes of Cadbury – in 2021.

The corporate’s UK gross sales declined from £83.3m to £71.5m in 2024 however rose from £1.1m to £4.6m in Europe.

Nevertheless, its turnover in the remainder of the world was slashed from £8.7m to £4.3m.

An announcement signed off by the board mentioned: “Regardless of some operational challenges, the enterprise broadly broke even in 2024, with an immaterial loss, with important funding selling the model and our merchandise to assist with future development.

“This funding will end in development throughout the corporate’s core markets and enlargement into new territories, constructing on our robust partnership with Mondelēz.

The accounts for Grenade come after its proprietor Mondelēz Worldwide reported a turnover of £2.4bn for 2024 within the UK, an increase from £2.2m.

Outcomes additionally filed with Corporations Home lately nevertheless confirmed its pre-tax revenue dipped from £88.1m to £61m over the identical interval.

Blended fortunes for Grenade and Cadbury

Final week, Metropolis AM reported that Cadbury had shaken off shedding the royal seal of approval after a surge in European gross sales helped its revenue soar throughout its newest monetary yr.

The Birmingham-based iconic chocolate maker hit the headlines on the finish of 2024 after being dropped from the listing of royal warrants for the primary time in 170 years.

Cadbury was first awarded a royal warrant as chocolate and cocoa producers by Queen Victoria in 1854.

Nevertheless, King Charles III included the model amongst a 100-strong listing of firms and merchandise that had their warrants withdrawn, in line with a listing revealed by Buckingham Palace’s Royal Warrant Holders Affiliation in December.

On the time, Cadbury’s proprietor mentioned it was upset to have been stripped of its warrant.

Accounts filed with Corporations Home lately revealed that Cadbury’s turnover jumped from £155.8m to £206.5m in 2024.

Whereas gross sales within the UK remained flat at £64m, turnover in Europe greater than doubled from £49.3m to £103.6m.

Cadbury’s gross sales in the remainder of the world, nevertheless, dipped from £41.5m to £38.7m through the yr.

Because of its surging gross sales, Cadbury’s pre-tax revenue additionally elevated from £42.3m to £52.4m.