All the Cool Girls Are Wearing This One Dress on Their Summer Holiday

All the Cool Girls Are Wearing This One Dress on Their Summer Holiday


Each summer season, a handful of ‘it’ gadgets begin circulating. First, you’ll spot one on a classy lady strolling previous you on the road. Then, it’ll seem in your most trendy buddy. Earlier than lengthy, your social media feed is crammed with it. This season’s standout? Farm Rio’s Fish Prime Maxi Costume. Because the identify suggests, it strikes simply the correct steadiness between playful and fashion-forward—very similar to the ocean creature bag charms additionally climbing the ranks of this summer season’s pattern charts.

For these not but acquainted with the Rio de Janeiro-based label, it’s no glad accident that considered one of its items is trending. Since launching in 1997, Farm Rio has steadily constructed a worldwide following by championing daring Brazilian colors, prints and what they name “borogodó”—that unmistakable sense of easy allure. Unsurprisingly, the model has develop into a go-to for trend lovers wanting so as to add character and pleasure to their wardrobes. However what actually units them aside is their considerate method to manufacturing.

Annually, Farm Rio collaborates with a spread of creatives to develop round 700 unique prints. These are then translated into attire, tops, skirts and trousers (and extra lately, ski-wear), all made utilizing extra accountable materials. Assume Lenzing™, Ecovero™ and viscose derived from wooden pulp, in addition to natural cotton and linen. Polyester is barely used on uncommon events.


It’s possible you’ll like

The trending Fish Costume, for instance, is crafted from a mix of linen and viscose, giving it a breezy, light-weight really feel that’s additionally straightforward to look after. Fashion it with flip flops for laidback beachside ease, or strappy heels for a extra polished, evening-ready look. It is easy to see why so many trend followers already personal one.

Store Farm Rio summer season attire



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