JD has this week unveiled its 2024 Christmas marketing campaign entitled, Household.
With an unwavering concentrate on authenticity, the advert serves as a “vibrant and energetic celebration” of the totally different types of household that make the festive season so particular for communities across the nation.
By way of the eyes of its customers, JD presents a novel perspective on conventional household constructs, redefining what household actually means at present.
In a press launch, the main retailer for youth style and sports activitiesput on manufacturers says: “Our 2024 Christmas marketing campaign acts as an invite to everybody to have fun not solely the households they’re born into, however the pals and connections that they’ve discovered alongside the best way.”
“The those who pull them up and maintain them excessive. Drawing on the variety of recent households – organic or in any other case – to honour household in its broadest and most inclusive sense.”
The JD movie JD: Household Portrait, options 5 well-known British skills, every bringing their very own genuine, actual life household connections to the forefront, offering a particular perception into the personal moments that matter most.
Standard figures featured within the clip embody Central Cee and pals, Maya Jama, her two youthful brothers Che and Omar and Mum Sadie. Martial artist Paddy the Baddy, his spouse Laura and their twin daughters, Margot and Betsy. In addition to Trent Alexander-Arnold, Chunkz, Niko Omilana, AJ Shabeel, Sharky and KingKennyTV.
The spirited clip is soundtracked by a brand new bespoke edit of Jamie XX’s hit music ‘Wanna’.
