Odd Muse founder, Aimee Smale, takes us through a day in the life running an influencer-favourite brand

When you haven’t heard of Odd Muse prior to now, I can assure you’ll recognise them. Following their launch in 2020, they hit viral standing, shortly turning into the go-to model for influencers and people within the trend know for elevated on a regular basis put on and stylish, easy event put on. Their now iconic mini clothes have been noticed on among the most trendy names, together with Melis Ekrem and Flora Murunga, whereas their belted blazer offered out on launch and continues to be one in every of their bestselling types right now. Add to that pop-ups in New York and a LFW present and you have got one hardworking model in your arms.

So, what does it take to run an influencer authorised model? Nicely, to seek out that out I spoke to founder Aimee Smale who talked me by her typical 9-5. Alongside her secret for staying on prime of a busy schedule (a productiveness planner, FYI) to what a founder wears within the workplace each day, she let me in on the secrets and techniques behind their upcoming second pop-up retailer and Odd Muse’s thrilling resort 2025 drop. Right here’s what she needed to say…

I was up at 5:00AM each morning, this was method earlier than the group I now have! Now I often rise up round 7:00AM, I’ve an alarm as a contingency however I’m usually up naturally simply earlier than.

As quickly as I get up, I verify my emails, which is a behavior I’m attempting to alter.

I can’t begin my morning with out… espresso or matcha! It’s only a second fully to myself, earlier than I begin my day.

When selecting what to put on… each day, you will discover me in one in every of our Odd Muse easy assertion units with a blazer. I simply really feel tremendous put collectively, assured and stylish.

I am going into the workplace primarily for conferences and work independently from dwelling round 2-3 days per week.

The Odd Muse workplace has such a beautiful vibe, everyone seems to be so excited in regards to the model and the departments all respect each other’s work a lot. It’s so good to be part of.

I begin my day with an e-mail block and a structured to do checklist after which I’m in work mode!

Proper now, I’m engaged on our 2nd worldwide pop up and our 2025 Resort assortment!

I usually have lunch round 2pm. I wish to take 20 minutes out of my day to organize myself a pleasant salad. It actually units me up for the afternoon.

If I am with out… The Productiveness Technique Planner, I don’t have a productive day.

I end work…instances are all totally different as I do like a night e-mail block however most frequently 5.30pm when my group logs off!

My evenings are all about self care! I actually attempt to wind down and prepare for the following day.

I like to be in mattress by 8PM! Sleep is one in every of my greatest struggles so I wish to be in mattress early, hours earlier than I really intend to sleep. I must wind down so I can get to sleep simply.

Earlier than mattress…I’ve lately began mouth taping in order that’s my final step earlier than I fall asleep!