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Tag: founder

Odd Muse founder, Aimee Smale, takes us through a day in the life running an influencer-favourite brand

By Lawson of London TimesIn British FashionPosted February 2, 2025
Odd Muse founder, Aimee Smale, takes us through a day in the life running an influencer-favourite brand

When you haven’t heard of Odd Muse prior to now, I can assure you’ll recognise them. Following their launch in 2020, they hit viral standing, shortly turning into the go-to model for influencers and people within the trend know for elevated on a regular basis put on and stylish, easy...

Tags: Aimee, Brand, day, founder, influencerfavourite, life, Muse, Odd, running, Smale, takes
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