Lower than three years after Kim Kardashian launched SKKN by Kim, her shapewear model Skims has acquired Coty’s minority stake and Kardashian’s majority stake within the magnificence label.
Introduced on Mar. 21, the deal units the stage for Skims’ deliberate enlargement into magnificence in 2026. Skims’ possession comes with Kardashian’s identify, picture and likeness rights for magnificence together with cosmetics, skincare and perfume. The discharge famous the model could be launching into all three classes.
In an announcement, Kardashian mentioned that “uniting the whole lot beneath the Skims model streamlines” her imaginative and prescient for shapewear, lingerie, make-up and skincare.
An announcement posted to SKKN’s Instagram mentioned that clients may purchase merchandise “for a restricted time as we put together to relaunch beneath the Skims model.” After shutting down KKW Magnificence in 2021, Kardashian launched SKKN in 2022 beginning with skincare, and later expanded the model into make-up. She said final 12 months that the label could be launching perfume.
“This acquisition isn’t simply development,” says Jens Grede, CEO and co-founder of Skims in an announcement. “It’s concerning the energy of our model and our means to enter a brand new class with authority.”
Study extra:
Why Magnificence Desires Extra From Kim Kardashian
The celeb founder debuted her third try at make-up at the moment beneath her newish label SKKN. However in a way more crowded market, it’s unclear what influence the road can and may have.
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