British style retailer Topshop has revealed the primary stage of its a lot anticipated comeback by collaborating with London-based artist Russ Jones to provide “We Missed You Too” – an audacious fan-fuelled artwork set up and treasure hunt round London’s Soho.
Jones has constructed twenty-one mirrors with feedback from Topshop’s military of devoted admirers. His daring text-emblazoned mirror installations have gone viral on the web and most lately at The Topshop sponsored Brits after get together.
With such an outpouring of affection, cherished recollections and desires for the longer term from followers, there might solely be one response from Topshop, “We Missed You Too”.
Along with recognising devoted followers, the retailer is placing its cash the place its mouth is by gamifying the set up and reworking it right into a daring treasure hunt the place contributors should find the last word prize – a £1,000 Topshop.com voucher and first dibs on the location when it launches later this yr.
Moses Rashid, Topshop World Director of Advertising and marketing, mentioned: “We’re excited to see the love for Topshop and Topman on social media. Supporting native expertise, sharing the stage with creatives, and bringing London’s distinctive vitality to our followers has at all times been a part of Topshop’s heritage.”
“This activation, that includes the massively proficient Russ Jones, is our method of giving again in a very Topshop method.”
“Our followers are on the coronary heart of every thing we do, and ‘We Love You Too’ is an ideal instance of that; by involving our loyal followers, we’re not solely celebrating their ardour but additionally creating the type of memorable experiences which have at all times been so vital to why individuals love Topshop.”
“That is only the start – preserve watching this area.”
About Topshop
Initially founded in 1964, Topshop is a British style model identified for its fashionable, inexpensive clothes and robust affect on high-street style.
Initially a part of the Arcadia Group, the model gained world reputation, particularly within the 2000s and 2010s, with its trendy, contemporary-fashion strategy.
Designed in London, Topshop relentlessly prioritises creativity and originality, setting the traits quite than following them.
After Arcadia went into administration in 2020, ASOS acquired Topshop, together with Topman and Miss Selfridge, in 2021. Since then, the label has grow to be an online-only model underneath ASOS, although its affect in style stays sturdy.
