Sorry Minimalists—Boden Has Cemented Dopamine Dressing as Summer’s Standout Trend

In a time when impartial, minimalist dressing seems like the usual, I all the time get excited by manufacturers who aren’t afraid to be daring. Whether or not it’s my style editor senses all the time looking out for the following massive development or just a rebellious streak I’m but...

How the slogan t-shirt became this season’s must-have—and why it’s more than just another trend

For all of the more and more out-there, ultra-niche, and even downright 'ugly' developments that appear to be dominating the style world proper now, there's a lot to be mentioned for embracing simplicity. Certainly, in some ways, eschewing the attention-grabbing in favour of the extra low-key and timeless looks like...

Meet “Peach Girl” Makeup, The Juiciest Summer Trend – Beauty Bay Edited

Most of us have heard of the Strawberry Make-up development, bringing us glazed rosy cheeks, freckles, and strawberry-coloured lips. However there’s a brand new fruity fave filling our FYPs – meet “Peach Woman” make-up. Combining mild protection basis, a peachy-nude lip, a bronzy eye, and a peach blush, peach make-up...

Cherry Makeup Is The 2025 Beauty Trend You Need To Try – Beauty Bay Edited

It’s uncommon to discover a make-up development that truly works all 12 months spherical, and for various pores and skin tones, however the cherry make-up development is one in all them for all of us right here at BEAUTY BAY. Specializing in berry-toned eyeshadow, and generally paired with a berry-toned...